BodyBack
A complete redesign and rebuild, made to be found by Google and AI.
The brief
BodyBack sends certified trainers to people’s homes, offices and gardens in more than 15 cities. Its old site was slow, and it was costing money: Google Ads marked the landing page experience below average, and “yoga near me” sat at a Quality Score of 1 out of 10.
There was a bigger shift too. More people now ask ChatGPT, Gemini, Claude or Perplexity for a trainer instead of searching, and those answers cite only a few pages. The rebuild had to be one of them.
4 steps, from brief to launch.
Same brand, a much better site.
A refreshed charcoal-and-gold design, rebuilt one-for-one in Astro on Netlify, every page fully rendered HTML from the CDN.
No traffic left behind.
All service pages and 180 blog posts migrated, a full 301 redirect map, sitemaps, and every form wired and tested end to end.
Search and AI visibility.
Structured data on every page type, prices and coverage as real text, and content inside accordions present in the HTML for AI crawlers that don’t run JavaScript.
A programmatic area system, next.
Suburb and service pages that generate from a Google Sheet and rebuild when it’s edited, starting with Johannesburg.
Recorded from the site itself.
The result
Figment.