The brief
Boxer wanted its 16 Days of Activism campaign to be useful, not just visible: one practical action a day, an Action Kit with a pepper spray, and real counselling for staff who need it. The site had to carry all three, and it had to be safe to open on a phone that someone else might look at.
Each action opens on its day in South African time, and the server only sends text for actions that have opened, so nobody can read ahead. Counselling is capped at the 1,000 hours Boxer is paying for, one request per employee, with contact details deleted once a request is closed.






