HorizonCare
Doctor-led virtual healthcare, one tap away on WhatsApp.
The brief
Online doctors still feel unfamiliar to a lot of people. HorizonCare needed a site that makes a video consultation feel as normal and as safe as walking into a practice, led by Dr Nomacete Tshume (Dr Cete) and her team.
So the site leads with care, not technology: a three-step explanation, the people behind it, honest prices with no hidden fees, and a single action everywhere — book on WhatsApp.
4 steps, from brief to launch.
Book, meet your doctor, continue your care.
A How it works section and short campaign videos in 16:9 and 9:16, so the same story plays on the site and on social.
The women behind HorizonCare.
Real team portraits and bios, so patients know who they’ll be talking to before they book.
Transparent plans.
EliteCare plans from R250 a month, family and mental health options, and pay-per-visit prices, side by side.
WhatsApp everywhere.
Every Book and Subscribe button opens WhatsApp with a prefilled message, plus Care Conversations articles that answer common questions.
Recorded from the site itself.
The result
Figment.