Buildet
A website and service architecture for a building-industry platform.
The brief
Buildet needed its services untangled before its website could make sense: what the platform does, for whom, split into an architecture a visitor can navigate. The design work ran from that service-splitting exercise through to the site design itself, with a style guide to hold it together.
2 steps, from brief to launch.
Make the offering legible before designing pages.
Service-architecture work separating the platform’s offerings into a navigable structure.
Codify the visual system.
A formal style guide — colour, type, components — in a muted, structural palette drawn from the building world.
The result
Figment.