The brief
Caymia believes skincare should work with modern, busy lives — South African-made, nature-led formulations. The engagement covered the full commercial face: rebrand, e-commerce site, and the media campaign to launch it.
Caymia Skin
Life-changing skincare.
A rebrand, online store and launch campaign. Still live, still selling.
- What
- Skincare · Brand & e-commerce
- Role
- Rebrand, e-commerce & campaign — independent
- When
- 2024 · Live
- Rebrand
- E-commerce site
- Launch campaign
How we did it.
2 steps, from brief to launch.
- 01
Rebrand the company
A visual identity as clean as the formulation story.
Botanical-led art direction — deep greens, clean type, product-forward photography.
- 02
Build the store & launch it
From identity to revenue.
An e-commerce build with the full catalogue, plus the media marketing campaign that took it to market.
The result
A skincare brand rebuilt and still trading on the same design.
Livecaymiaskin.co.za
3Deliverables: brand · store · campaign
2024Launched
- The rebrand is still serving as the company’s live storefront two years on.
- Brand, commerce, and campaign delivered as one engagement.
Figment.