Cresta Shopping Centre
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Cresta Shopping Centre

One visual. Every size.

Campaigns that hold up from a building hoarding to a phone screen.

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Four-panel Cresta campaign system: Come Dine With Me, Running An Errand, Have Fun With Us, Beauty And More
What
Retail · Campaign & environmental design
Role
Campaign design — with the Arilo / EVG studio team
When
2024 · 2026 — ongoing
  • Key visuals
  • Large-format print
  • Storefront vinyl
  • Perspex
  • Social

The brief

My Cresta relationship predates the studio account: in 2024 I built the centre’s Side Hustle campaign splash page as an independent, urgent-turnaround job. By 2026 Cresta had become the most sustained account in the archive: Fast Fest, Cresta Cares / Mandela Day, Easter, storefront vinyls, Bafana Bafana, Faithful to Nature, Mother’s Day, hoarding, pillars, and perspex-for-print — a new campaign line almost every fortnight.

The system that survives that pace is a single repeatable device: a flat-lay disc of real product, one flat colour field, one line illustration, and the tenant logos stacked in the margin. Swap the disc’s contents and you have a new category.

How we did it.

4 steps, from brief to launch.

  1. 01

    Design the device, not the poster

    Build one visual system that regenerates.

    The disc + colour field + line-illustration formula scales across food, services, entertainment, and beauty — every campaign is a new instance, not a new design problem.

  2. 02

    Resize one KV into twenty

    The unglamorous craft that eats the hours: adaptation.

    A single approved key visual gets rebuilt for every placement it has to live in — a 4000×2250 info-desk screen, a 2560×1080 web banner, a 1080×1920 story, a 5-metre vinyl, a square grid post. The assets look like the “same” design, but each is re-laid-out for its own aspect ratio so nothing crops badly, stretches, or loses its focal point. Open any campaign below to pan through the full set and see the ratios side by side.

  3. 03

    Survive every substrate

    From hoarding to story format without breaking.

    Artwork built vector-first — construction hoarding, info desks, storefront vinyl, perspex panels, 16:9 screens, and 9:16 social — with print production through the centre’s vendor.

  4. 04

    Ship on retail cadence

    Keep quality at shopping-centre speed.

    Campaign lines like Mandela Day shipped as vectorised, print-ready KV options with their 16:9 and 9:16 social cutdowns delivered in the same pass.

The full sets.

10 sets, every piece sized for where it lives.

The result

A campaign system that keeps up with a shopping centre’s calendar.

13+Campaign lines in 2026
13.3mWidest vinyl panel, built to spec
1Repeatable key-visual device
  • One design device generating a year of campaigns across four retail categories.
  • Storefront vinyls built to per-panel production specs (panels up to 13.3m wide) and installed floor-to-ceiling — photographed in situ on the mall floor, not just as mockups.
  • Print-survivable artwork: vinyl, perspex, hoarding, and pillar wraps from the same masters, down to the 9:16 social cut in the same pass.
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