The brief
DezzieG needed to move from brand idea to trading store with a date on the calendar: a rebrand, a full e-commerce build, and a 1 November 2024 launch.
DezzieG
Step into the store.
A rebrand and new online store for a footwear label.
- What
- Footwear · E-commerce
- Role
- Rebrand & e-commerce build — independent
- When
- Launched Nov 2024 · Live
- Live
- dezzieg.com ↗
- Rebrand
- E-commerce build
- Launch
How we did it.
1 step, from brief to launch.
- 01
Rebrand & build to a launch date
Identity and store, shipped together.
A monogram-led identity in warm neutrals, carried into a product-forward store build — live on schedule.
The result
A fashion store that hit its launch date and stayed up.
Livedezzieg.com
Nov 1, 2024Launched on schedule
- Rebrand and store delivered as one package, to a hard date.
Figment.