Kiehl’s
Key visuals and product-page concepts, refined through client feedback.
The brief
Work for a global skincare retailer runs on rounds: key visuals proposed, reviewed, revised, and resubmitted through the client’s feedback cycles. The archive holds multiple KV rounds and PDP concept files from this programme.
Because the campaign assets sit under the client’s brand ownership, this case shows the shape of the work rather than the artwork itself.
2 steps, from brief to launch.
Iterate key visuals through client feedback cycles.
KV design rounds (R1, R2…) produced, presented, and revised against brand and campaign requirements.
Carry campaign visuals into commerce.
PDP concept design connecting the campaign look to the buying surface.
The result
Figment.