The brief
Vain Collection launched as a new endeavour: a boutique online fashion store that needed a brand, a store, and a point of view all at once. The direction went monochrome and editorial — fashion-magazine confidence on an e-commerce budget.
Vain Collection
Monochrome, made to sell.
Editorial art direction and a full online store for a fashion boutique.
- What
- Fashion · E-commerce
- Role
- Brand & e-commerce build — independent
- When
- 2023 — 2024
- Brand
- Online store
- Editorial art direction
How we did it.
1 step, from brief to launch.
- 01
Build the boutique
Brand and store as one gesture.
Editorial black-and-white art direction, serif masthead identity, and a complete online store build.
The result
A fashion store built from nothing, with a magazine’s confidence.
NewBrand + store, from zero
EditorialMonochrome art direction
- End-to-end ownership: name to checkout.
Figment.