The brief
Mental health is a category where a slick site actively works against you. The design leans quiet and clinical on purpose — hand-coded rather than dropped into a builder, so the motion could be tuned to the subject matter: slow, settled, nothing that jumps at you.
Mid-project, the client renamed the brand — SoberScience became PsyConscious. Identity, domain strategy, and site copy all pivoted with it: the old domain 301-redirects to the new one, so nothing that had been built or indexed was lost.
Figment.