The brief
Car-rental sites live or die on the booking flow. The revamp put “Book a Car” directly into the hero — dates, pickup, reserve — with the scenery doing the selling behind it.
R3 Car Rental
Book first.
A booking-led revamp for a car rental company in Mauritius.
- What
- Automotive · Mauritius
- Role
- Website revamp design — independent
- When
- 2024
- Website revamp
- Booking flow
How we did it.
1 step, from brief to launch.
- 01
Lead with the booking
Remove every step between arrival and reservation.
A hero-level booking module and a stripped-back page structure serving one conversion.
The result
A rental site with its priorities in the right order.
HeroBooking form placement
MauritiusMarket
- Conversion-first thinking — the booking flow as the design’s spine.
Figment.